REP3 aka Robert Erving Potter, III

REP3_selfREP3 aka Robert Erving Potter, III, specializes in photographing the creative process with insight and passion. His work is about people and their creative endeavors. Art in it’s creation, Art as a byproduct of creation, and the Human interaction with Art. Robert forges a unique relationship between the witness and the maker of art. This shows in his body of work. Robert’s intent is to spark an emotional experience in those who see the images he creates.

Robert Erving Potter III is a founding ensemble Member of The Piccolo Theatre: an ensemble theatre company with foundation in Commedia dell’ Arte. Robert funds his creative endeavors as owner of, a Photographic Art Studio that creates Theatrical Promotional Photographs for Press, Publicity, PR, Editorial & Advertising. Subjects include Dance, Art, Theatre, Fashion, and Film. Robert studied at Interlochen Arts Academy where he was trained in the visual art of photography, as well as theatrical improvisation. The European phase of Mr. Potters education started in 1976 with the European Tour of the jazz band Weather Report where he was lighting director. He later returned to England to study photography and Shakespeare at Cambridge University, where he was awarded membership to both the Cambridge University Photographic Society and Thespian Society. Mr. Potter studied under George Strimbu at Valparaiso University where he received the Bachelor of Science in Fine Arts degree; graduating with honors and distinction.

After studying at the International Center of Photography under Cornell Capa and at LIFE magazine with Alfred Eisenstaedt in New York City, Mr. Potter returned home to Chicago where he specializes in photographing the creative process. His clients and subjects have included such luminaries as Stephen Colbert, Jeff Garlin, Claire Bataille, James Belushi, John Malkovich, Wil Clinger, Chris Farley, Bonnie Hunt, Isabella Hoffman, Robert Bly and Prime Minister Wilson. His corporate clients include: the LookingGlass Theatre, Donner & Company LLC, Piccolo Theatre, The Second City and Goodman Theater, 3Com, Texas Instruments, Warner Brothers, CBS, Paramount Productions, Kodak and Polaroid. Mr. Potter is internationally published his images have appeared in Chicago Magazine, People, Esquire, Iui, Gentleman’s Quarterly, Elle, First For Women, Actuel and San Actuel magazines.

For ten years Mr. Potter coordinated the Lakeview Church of Christ volunteer group at the Inspiration Café, where respect and hope is served up to the homeless, along with a nutritious meal. The Café’s mission is to foster independence and promote wellness among it’s guests & staff. Most recently, Robert served the photographic community as the photographer liaison to the board of directors of the Midwest chapter of the American Society of Picture Professionals (ASPP). He is President emeritus of the Chicago Midwest chapter of ASMP (the American Society of Media Photographers) and is a member in good standing of APA (Advertising Photographers of America) and a past member of EP (Editorial Photographers).

Call Digital Photo Academy at 1 877 372 2231. Lots of people seem to hang up if our welcome recording comes on instead of a live voice, but we promise to return your message within a day or two if you leave one with your name and number.  It would be even better if you included your e mail address as well as the date and city of the class you are considering.  If leaving a voice mail message is not your thing, please email us at or

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  1. “I participated in the Lincoln Park Zoo Composition in the Field class with Robert Potter. I thought it was a fantastic class. Robert was so informative and he really answered all my questions. He did such a great job of giving each student individual support with their camera. I was so inspired after leaving the class I spent much of the rest of the day and the next day taking pictures using the information he taught me. He made a camera that I thought was great before even better because now I actually understand how to use it!! Thank you for the experience and the wonderful instructor!”

    – Katie Helwink

  2. “I had a lovely time and learned an extensive amount from Mr. Potter. He was patient, kind, and knowledgeable. He taught us many items that we expected to learn and went well beyond the initial scope of the class to meet our needs/interests as appropriate.”

    – Elizabeth Hollow

  3. “Contacting you regarding my class yesterday with photographer Robert Potter. The experience was amazing. It was the most exhilarating time for me. We saw some amazing sites and took great pictures. I cannot wait to look over my pictures to see the details that I took away from the class. These types of classes are hit or miss to me, because there are so many variables that have to go right. It’s almost like a blind date, you never know what you’re going to get. However, Robert was amazing and the other students were great. We all worked pretty well. There was a lot of tips given and explanation of how to get better shots, and tips and tricks. I absolutely loved it.”

    – Kay

  4. “Mr. Potter addressed a wide array of topics with thorough explanations into each subject. I feel that everything I could have thought of (and more) was addressed throughout the day. It was an incredible learning experience!”

    -Amy Kerkela

  5. “I am writing to let you know that my instructor, Robert Potter, was the best teacher I have ever had. I went through a semester in college for photography and no one taught it like he did. I learned more in the one day I was with Potter, than I learned that whole semester in college. I was so excited about learning so much, I didn’t sleep much the next few days. I thank Potter for putting my excitement back into my first love/passion, photography! I can’t wait to take another class. Thanks so much DPA and Potter!”

    – Jamie Clute

  6. “I just want to drop you a note to thank you for making the class with Robert happen today. Robert was knowledgable, personable, entertaining, and the experience with a real working professional was more valuable than I can tell you. While Robert followed the curriculum, he was still able to adjust the session to address my personal questions and needs. I would definately consider doing something like this again.”

    – Keith Raaum

  7. Peter
    July 28, 2014

    “Whenever Robert gave us pointers or talked with us as a group, he made a point of making sure we found a nice shady spot. We huddled under the trees and found shade where we could! I left the class knowing more than I did before I came — which I would imagine was the point! He was very personable, very knowledgeable and was able to answer any and all questions. He was patient and showed us examples of his own that helped us visualize composition in the field by viewing things from different angles and looking at things differently.”

    -Gayle Hannan

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